We were tasked with the challenge of creating a series of real and relatable moments for two Gatorade products - G Active - No Sugar and Gatorade No Sugar.

These products are suitable for the ‘everyday athlete’ - the gym goer, fitness junkie, those people without our everyday community who love to work out hard and sweat. 

This is an opportunity to show Gatorade as a real solution for pre or post workout hydration moments.