IS VIDEO IMPORTANT?
Attention is the biggest commodity in today’s fast-paced world. The best way for your business to get that attention is through videos that; engage, educate, entertain and most importantly TELL YOUR STORY!
The video market is saturated with competition which means you have to work extra hard to get noticed. You need emotion over promotion. If your content and story is strong you will get an increase in sales without having to utilise promotional strategies in your video. Some business owners are already investing in video and they’re discovering that their money is being wasted and that they aren’t getting their full return on investment. Good videos take time to craft, they don’t happen over night (but we do try). A lot of thought goes into a good video; conceptualising, pre-visualising, logistics, music selection and editing.
As a business owner you should be sharing your content where your customers are and that’s social media. Don’t think that social media is only for teenagers and kids we are past that now, adults are some of the most prolific users on Facebook now. Stop them from scrolling and let's make some content that matters for you, your company and them.
500 million people are watching Facebook videos everyday
Including video on your website landing page can increase conversion by 80%
Four times as many clients would rather watch a video about a service then read about it.